To talk about intuitive design, let’s start with something counterintuitive: When she began as the product manager for Bio-Rad’s effort to create an entirely new chromatography system, Farah Mavandadi had little experience with biochromatography.

“I’d used chromatography to perform small molecule purification, but never protein purification. It’s quite different,” she says. “I was actually intimidated by the BioLogic DuoFlow™ system [the preceding Bio-Rad chromatography system]. I used to bring an R&D scientist with me whenever I had to go for trainings on that system, just so I wouldn’t get lost.”

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